by Penny | Sep 23, 2019 | Branding, clinic, sales, selling, Technology
Where did it all start? This crazy ride of self employment and entrepreneurship? Well once upon a time, there was a princess called Penny Davis and she had everything her heart desired. Top of the range German cars, her own house, a great career in IT (an award...
by Penny | Sep 2, 2019 | Branding, Client Journey, clinic, selling
After chatting to a single friend this week, it occurs to me that attracting clients to your business is very much like dating. I do wonder why on dating apps, anyone bothers putting ‘misrepresentative’ information or even worse, those misleading helicopter type...
by Penny | Mar 21, 2019 | clinic, Retail, sales, selling, skin retail, skincare
We all know that retail is a very important part of our skin businesses…. But why is it so important? Afterall we have to outlay upfront and use our business revenue to procure the stock so it can tie up our cash flow. The margin is not going to set your world on fire...
