Penny DeeThe Disobedient Blonde
Hello, I'm Penny

Penny Dee

The Disobedient Blonde
EntrepreneurSpeakerAuthorBroadcaster

AI is the new power, and I help women use it well, without the fear or the jargon. A cultural commentator and an advocate for women, with everything I do on this one link.

Penny Dee, the Disobedient Blonde
Trailblazer of the Year, Cheshire Business Awards 2025
Most Inspirational Speaker, Acquisition International 2024
Podcast Pioneer, Global Women in Leadership 2024
As heard on BBC and LBC
Start here

Two ways in

Start with LADI, that is Let AI Do It, my free guide. It costs you nothing and shows you exactly how I work. When you are ready for your whole world on one link, that is POP.

Free, start here

LADI

Let AI Do It

The AI brand for busy women

The little things, handled. AI in plain English, made for busy brains. Less faff, more done. Start with the free guide, it costs you nothing.

Download the free guide
Get Your POP

POP

Own your name, send one link

A done for you personal site in 14 days. Every brand of mine is a POP, and so is this page. Yes, you can have one too.

Get your POP
The paid work

Work with Penny

Four ways to work with me directly. Direct, fast, and focused on the numbers that matter.

Business coaching

Rapid Revenue 12

Twelve weeks, one to one

No nonsense. We move fast, cut the faff, and get the numbers moving. Clinics, chiropractors, any business.

Enquire
One to one

AI consultancy

One to one, bespoke

I look at how you actually work, find the blockers, and in a one to one we get serious AI processes running. Then I show you how to do it yourself.

Enquire
Bring your laptop

AI workshops

From £600 a head

Small group, hands on. We get three real AI processes running in your business on Claude before you leave. No jargon, just practical help.

Enquire
Keynotes

Speaking

Fees from £2,500

Award winning keynotes on AI, confidence and sales that bring the room to life.

See the pack
Penny Dee broadcasting
On the air

Come for the chat

Three podcasts and counting. Honest, funny and useful, the way a good chat should be.

Penny Dee speaking to a room
Who is Penny

The Disobedient Blonde

I am the Disobedient Blonde, though perhaps not in the way you would think. I am disobedient about the quiet rules women are handed, the ones that ask us to be nice, keep our heads down and make ourselves smaller. I question those, calmly, and I help other women do the same.

Speaker, broadcaster, author and cultural commentator. My book KWEENS came from thousands of conversations with women in my clinic, and the patterns that kept surfacing about what quietly shapes their happiness. SkinGoal, LADI, POP, the clinic and the podcasts all come from the same instinct: to notice what is really going on, and say it plainly.

More from Penny

The rest of the world

SkinGoal

Clinical luxury skincare for women 35 to 55. The science, none of the nonsense.

Shop SkinGoal

DPC Clinic

Advanced skin and aesthetics in Cheadle, the clinical credibility behind it all.

Visit the clinic

The book

KWEENS. Honest, funny and useful, on being unapologetically yourself.

Read KWEENS
The blog

On my mind

Workplace equality and meritocracy

Real parity will not come from slogans. It comes from structure, biology and honesty.

Read

Why women go undiagnosed with autism

Diagnoses have doubled, yet the ratio still runs five to one in favour of men. Why?

Read

Put the ladder down

Attacking the confidence of those around you only ever backfires. Lift, do not kick.

Read
All writing