Book Penny Dee

Why book Penny Dee

Penny Dee is the rare speaker who is fluent in AI and fluent in people. She runs real businesses on AI every day, and she translates it for the audiences the technology is leaving behind, especially women, without hype and without losing the human edge that makes people buy, trust and stay.

Direct and clear, her talks and coaching always come with practical, actionable advice you can put to work straight away for rapid growth.

Before building her own businesses, Penny was an award winning sales professional in the top tier technology sector, operating in high pressure, high value commercial environments where influence, confidence and clarity were everything.

She used those same skills to build SkinGoal, DPC Clinic and POP, Personal Online Presence, and she is the number one bestselling author of KWEENS: Happiness Decoded. Corporate sales pedigree, founder grit, media instinct and genuine AI fluency, rarely all in one person.

Organisers book Penny because she changes the energy in the room. She brings clarity, connection and practical ideas that stay with people long after the event ends.

For bookings: hello@pennydee.co.uk

Business, sales and growth keynotes

Sharp, practical talks on selling, mindset, productivity and AI, built on award winning sales and founder reality. Led by the signature keynote on women and AI.

Signature keynote

Women and AI: Owning the New Power

For organisations who want their women leading the AI shift, not fearing it. Penny runs real businesses on AI every day and shows women how to turn it into power, not panic, with confidence, judgement and personality intact. No jargon, no hype, just a real practitioner making the biggest shift of our lifetime feel usable.

How to use AI to get ahead, not left behind
Confidence to lead the conversation, not sit it out
Practical ways to sharpen productivity, communication and sales
A clearer, more human relationship with change

Less Faff, More Done: Productivity for Busy People and Businesses

For teams and owners drowning in admin, noise and decision fatigue. Penny shows how to do more of what matters and less of what drains you, using smart systems and AI as the engine, without losing the human judgement that makes work good.

Practical, immediate and refreshingly free of jargon, from someone who runs several businesses in the real world.

How to cut the faff and protect your time and energy
Simple systems that take the small draining jobs off your plate
Sharper focus, faster decisions and less overwhelm
More done, without burning out

Sell With Confidence: Sales, Story and Mindset

At her core, Penny is a seller. An award winning sales professional in the top tier technology sector before she built her own businesses, she teaches selling that feels human, not pushy, and she fixes the real blocker, which is usually mindset, not skill.

She gets people to show up, back themselves, tell their story and ask for the sale, with a practical framework they can use the moment they leave the room.

How to sell with clarity, trust and authority, never pushy
The mindset shifts that stop you playing small
Story and self belief, the two things that really move a sale
A practical framework for growth with integrity

Cultural and women focused keynotes

Two signature talks for audiences who want clarity, confidence, happiness for women, cultural honesty and truth with humour.

The Disobedient Blonde

A sharp and memorable keynote about women who refuse to shrink. Drawing on the themes behind KWEENS: Happiness Decoded, Penny explores confidence, happiness for women, visibility, identity and the quiet pressure women feel to be agreeable, grateful and smaller than they are.

Permission to stop being compliant
Language for speaking up with calm authority
A deeper understanding of confidence and value
The spark for bold decisions

The Five Year Marriage

A provocative and hopeful keynote based on Penny's work as an author. She explores modern relationships, commitment, generational change and why the old scripts around love no longer fit many modern lives.

A modern lens on trust, loyalty and repair
Relatable insight into communication breakdown
A bold conversation starter for modern audiences
Relief that people are not alone in the struggle

What Penny is like on stage

Penny is funny, direct and culturally sharp. She brings intelligence without pretence and knows how to hold a room. As an author, commentator, broadcaster, podcast host and founder, she speaks with authority on AI, confidence, women and the modern pressures people are trying to navigate. Her award winning sales background and her experience building SkinGoal also mean she understands business, performance and people. Her talks feel intimate, even in large spaces. She makes the future feel less frightening and more like something you are allowed to lead.

Audiences trust her. Organisers love her. People remember her.

Social proof

Award Winning Speaker and Commentator. The Disobedient Blonde. Broadcaster and radio host, podcaster and number one bestselling author of KWEENS: Happiness Decoded. Founder of SkinGoal, DPC Clinic and POP. AI Translator. Known for clear thinking, cultural insight, commercial sense and fearless honesty.

Broadcast and podcasts

The Penny Dee Show, Mix 56
Christmas Eve live broadcast host
Penny Dee Podcast
Sweet Blondes

Recognition

Cheshire Business Awards
Trailblazer of the Year 2025
Winner Penny Dee and SkinGoal

Books

KWEENS: Happiness Decoded
The Five Year Marriage

Businesses

SkinGoal
DPC Clinic
POP

Awards and recognition

Independent recognition across speaking, podcasting, leadership and SkinGoal.

Cheshire Business Awards 2025

Trailblazer of the Year 2025 Winner Penny Dee and SkinGoal.

Acquisition International Magazine, Global Excellence Awards 2024

Most Inspirational Motivational Speaker and Author 2024 Penny Dee.

Global Women in Leadership Awards 2024

Podcast Pioneer category recognition, Penny Dee.

Northern Enterprise Awards

Best Clinical Luxury Skincare Brand 2025, SkinGoal.

UK Enterprise Awards 2024

Most Innovative Anti Ageing Skincare Brand 2024, SkinGoal.

Audience voices

“Excellent night thanks. Penny was a true inspiration.”

Lynn, Northwich LitFest

“Penny brought honesty, humour and electricity to the room.”

Louise, Dell Inspiring Women keynote

“I loved every minute of Penny Dee, one of the most engaging speakers we have ever booked.”

Esther, Women in Business Knutsford, IWD keynote

Fees from £2,500, tailored to your event, audience and format. Keynotes, panels, away days and conferences, in person or virtual. Penny also offers business coaching and one to one coaching.

For enquiries: hello@pennydee.co.uk

Website: pennydeemedia.co.uk

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